Ours is a story that started halfway around the world and decades ago… welcome to our journey. We are David and Liz, husband and wife, and the joyful owners of House of Halva.
How it all started
How this all started brings us back to our childhoods, in Israel and Russia, respectively. So, long before our life’s paths were to cross on the other side of the Atlantic, we each grew up in homes where halva was not only an occasional treat, but often the savored centerpiece, along with a cup of hot tea, for family gatherings during holidays and other celebrations.
So how did an old family favorite, in the form of this slightly sweet, crumbly, and uniquely flavored confection known as halva, become the talk of the town among dessert aficionados in St. Paul, Minnesota?
It started on a cold Minnesota night as we were drinking tea and discovered how much we were really missing something -- good halva, which had proven difficult to find in local stores. This is how we got the idea to bring authentic halva to the U.S. from the place where we first fell in love with this delicious delicacy.
David remembers back to when he would hold our baby daughter and think, how can we make sure that the future is secure for her? Turns out, the answer was right in front of us – build a business around our passion for halva. It would mean starting pretty much from scratch, but we already knew we made a good team and we resolved to put our skills together and create something that would bring the chance to “Taste Happiness” (our signature message) to our new neighbors in Minnesota and beyond.
We opened House of Halva on September 13, 2018 in the popular food hall known as Keg and Case Market. Like the story behind so many treasured family traditions, a timeless halva recipe is lovingly followed to this day and prepared to perfection back home in Israel and imported straight to our place of business.
Great customer service and quality products are cornerstones to the success we have enjoyed. But our wonderful customers are the magic ingredient we value most of all – those who try halva for the first time and return again and again, as well as the many who, like us, knew halva long ago and are thrilled to reunite with an old favorite!
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